About Recalibrate Strategies

I formed Recalibrate Strategies out of a desire to help businesses and their leaders explore possibilities and develop strategies for growth. For more than 30 years, I’ve immersed myself in my clients’ industries, including:

  • Animal Care
  • Farm and Food
  • Financial and Insurance
  • Manufacturing
  • Restaurant and Retail
  • Professional Services

Today, my clients are typically mid-market sized and established enterprises, though I do have extensive experience in helping Fortune 500 companies as well. This includes both privately owned and publicly held multinational brands that have been open and eager to recalibrate what they do.

My focus is on both the organization and individual, taking into consideration the emotional and rational aspects. Business owners, executives, and C-suite leaders come here to uncover new possibilities and help map out the future via:

  • Brand Differentiation—Creating value and connection
  • Opportunity Definition—Unleashing possibilities
  • Transition Navigation—Shaping what’s next
“Susan is a creative and strategic thinker who truly understands her clients and their business issues. Her wide range of expertise makes her a true partner, and her creativity in facilitation and moderating makes it possible to pull insights from even the most challenging cross-functional client teams or consumer respondents.”
–Natalie George, Workplace Colleague