BAIT & SWITCH – NOT A COMPELLING BRAND STRATEGY

Building trust in a relationship is fundamental to attracting and retaining customers, employees and friends.

Here are three ways to build trust:

  • Be authentic and walk the talk of your core values
  • Be clear about the benefit to others
  • Be sure the fine print does not negate the promise made

Building trust does not sound that difficult to do, right? So, why is it that today more than ever the level of distrust is so high?

Have you ever joined a Fitness Club with the promise of no entry fee, free classes and deep discounts on products and services then quickly discovered the deal was only good for the day you paid your money? What a sham!

How many times have you been forced to upgrade your technology only to realize that the upgrade had no endearing benefits to the user? What a let down!

Every single day, trust in the brands we use is threatened. Creating and maintaining an authentic message and experience can be daunting. Email me today for a free consultation.

susan@susankspaulding.com
www.susankspaulding.com
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