Opportunity Definition

Words Matter in social media

Words Matter

In the last decade, with the rise of social media and 24/7 news channels, people are producing more content than ever before. And that means that people have more choice about what they listen to than ever before. In our noisy world, words matter. Why should we care? For starters, say these words and phrases […]

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Meet the Executive

Executive Capacity – Part I

Meet the executive. The person who worries about strategy, execution, the team, getting it all done, doing the right thing and oh yes…living. The intent to do well is there. The desire to be successful is strong. It just seems that things keep getting in the way and there never seem to be enough hours […]

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Storytelling may have become a buzzword but the idea is not a fad, it is legendary in its strength. And when it is told in a meaningful way, the story matters. It doesn’t matter whether you are telling a brand story or a person’s life story. Recently, I met with a young team charged with […]

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Natural Disaster


I cannot remember a time where there have been so many natural disasters – hurricane Maria in Puerto Rico, the earthquake in Mexico, the monsoon flooding in Bangladesh, the mudslides in Colombia, hurricanes Irma and Harvey in the USA and Caribbean, the massive wildfires in Oregon and California and even the flash flooding in the […]

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How often have you seen a company add a sku to an already overflowing product portfolio in response to customer demand? Then, all of a sudden, the company has so many skus (and so few sales per sku) that no one can keep up and profitability plummets. Chances are, you’ve seen it more than a […]

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