Opportunity Definition

Storytelling

STORYTELLING

Storytelling may have become a buzzword but the idea is not a fad, it is legendary in its strength. And when it is told in a meaningful way, the story matters. It doesn’t matter whether you are telling a brand story or a person’s life story. Recently, I met with a young team charged with […]

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Natural Disaster

THE GOODNESS IN GIVING

I cannot remember a time where there have been so many natural disasters – hurricane Maria in Puerto Rico, the earthquake in Mexico, the monsoon flooding in Bangladesh, the mudslides in Colombia, hurricanes Irma and Harvey in the USA and Caribbean, the massive wildfires in Oregon and California and even the flash flooding in the […]

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HOW TO TUNE UP YOUR PRODUCT PORTFOLIO

How often have you seen a company add a sku to an already overflowing product portfolio in response to customer demand? Then, all of a sudden, the company has so many skus (and so few sales per sku) that no one can keep up and profitability plummets. Chances are, you’ve seen it more than a […]

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