Founder

Susan K Spaulding

Author. Facilitator. Researcher. Strategist. Communicator. Consultant. Coach.

Susan Spaulding comes ready with an entrepreneurial mindset and decades-long consulting career. She’s known for her uncanny ability to help businesses and their leaders uncover opportunities by using a hands-on approach, trademark curiosity and understanding of human behavior to achieve real, tangible results.

Susan is an author, facilitator, researcher, strategist, communicator, consultant and coach. It’s a lot of hats to wear, and it’s for one specific end goal: to best show companies and individuals what’s next and design a clear path to a successful future.

Susan is an award-winning business woman who founded Recalibrate Strategies upon leaving her partnership position in a top 50 global marketing research firm where she had merged her brand performance consulting firm, Market Directions. She has consulted with some of the world’s leading businesses and brands, as well as successful local organizations, through deep insights, strategy sessions, workshops, mentoring, and more. She’s highly regarded for her ability to bring a market perspective to the table, challenging assumptions and encouraging enthusiasm for recalibrating.

Today, she is most in-demand for her work as a “What’s Next” expert.

“Susan is an incredible strategist and insight professional. I have worked with her on many projects, and she always exceeds my expectations in analysis, recommendations and creative problem solving. She creates unique solutions to solve business problems and integrate those solutions within the organization."
–Mark Leichthammer, Fortune 500 Global Market Insights Director