Opportunity Definition

Focus Group

Focus Groups Still Work

As a recovering market researcher, I recently had the opportunity to moderate a series of in-person discussion groups. I was reminded immediately of the beauty and effectiveness of open and honest feedback in the middle of the development process. From my experience, underlying motivators, gaining insight, and building it into your business is how you […]

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Start up Business

How to Avoid the Hiccups of Start-ups

It’s funny. I’ve mentored entrepreneurs from every generation from Boomers to Millennials and they all share one commonality: an excitement for something new. Most entrepreneurs are starters and love being on the ground floor of a venture that might be a big success. Many have something else in common: impulsivity. Quick to try new things […]

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What's your story?

Stories Matter

Have you ever been asked, “What’s your story?” It’s because we are infatuated with what is going on underneath the surface. Or maybe we’re just nosey. Stories come in all shapes and sizes: a billboard, a tweet, a 30-second advertisement, an essay, a poem, a memoir, or a novel. Stories, whether mundane or extraordinary, connect […]

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Words Matter in social media

Words Matter

In the last decade, with the rise of social media and 24/7 news channels, people are producing more content than ever before. And that means that people have more choice about what they listen to than ever before. In our noisy world, words matter. Why should we care? For starters, say these words and phrases […]

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Meet the Executive

Executive Capacity – Part I

Meet the executive. The person who worries about strategy, execution, the team, getting it all done, doing the right thing and oh yes…living. The intent to do well is there. The desire to be successful is strong. It just seems that things keep getting in the way and there never seem to be enough hours […]

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Storytelling

STORYTELLING

Storytelling may have become a buzzword but the idea is not a fad, it is legendary in its strength. And when it is told in a meaningful way, the story matters. It doesn’t matter whether you are telling a brand story or a person’s life story. Recently, I met with a young team charged with […]

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Natural Disaster

THE GOODNESS IN GIVING

I cannot remember a time where there have been so many natural disasters – hurricane Maria in Puerto Rico, the earthquake in Mexico, the monsoon flooding in Bangladesh, the mudslides in Colombia, hurricanes Irma and Harvey in the USA and Caribbean, the massive wildfires in Oregon and California and even the flash flooding in the […]

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HOW TO TUNE UP YOUR PRODUCT PORTFOLIO

How often have you seen a company add a sku to an already overflowing product portfolio in response to customer demand? Then, all of a sudden, the company has so many skus (and so few sales per sku) that no one can keep up and profitability plummets. Chances are, you’ve seen it more than a […]

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