Baby Boomer

HOW TO TAP INTO BOOMER WISDOM

There are thousands of talented Boomers retiring every day. Why let all that wisdom drift away? Here are three ways you can easily tap into Boomer talent: Bring in “retired” business leaders to brainstorm how to solve a business problem and/or generate potential solutions. Assign Boomer coaches to Millenials on the fast track. Create a […]

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Tune-up

DO YOU NEED A TUNE-UP?

Are you tired of working from 7a.m. to 7 p.m? Do you feel like you’ve lost your passion for the work you do? If so, you’re not alone. In fact, many recent surveys of business leaders examined this very issue and why they consider exiting. It’s also considered on the exit readiness quiz that Recalibrate […]

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HOW TO TUNE UP YOUR PRODUCT PORTFOLIO

How often have you seen a company add a sku to an already overflowing product portfolio in response to customer demand? Then, all of a sudden, the company has so many skus (and so few sales per sku) that no one can keep up and profitability plummets. Chances are, you’ve seen it more than a […]

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Gathering thoughts for storytelling

DO YOU HAVE A STORY TO TELL?

YES, YOU DO. Each of us has a powerful life story! Writing yours can help identify the core values and beliefs that have been foundational to your success. It gives a voice. It creates connections. It inspires. “Storytelling is the most powerful way to put ideas into the world today.”– Robert McKee There are a […]

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THE BOTTOM LINE IS ALL THAT MATTERS!

NOT. If a bottom line is your sole focus, you may very well be on your way to bottoming out. In today’s world, there’s so much more to the equation. For example, Millennials are leading the demand for authentic, purposeful brand behavior. The evidence is clear: powerful behavior can be seen by well-known brands such […]

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Stand for Something

STAND FOR SOMETHING

Whether we’re aware of it or not, we choose brands every day, all day long. Whether it’s the coffee we drink or the cereal we eat, where we eat lunch or what wine we have with dinner, what books we read or what movies we see, … you get the picture. We rarely take time […]

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HOW TO STAND OUT IN AN ALREADY CROWDED SPACE

There once was a restaurant chain that pioneered its category. But it let its lead slip away. How? By thinking it could build traffic by targeting everyone instead of protecting its unique position. As you can imagine, that didn’t work out well. It just doesn’t work to be all things to all people. Unsurprisingly, traffic […]

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