There are many types of coaches – life coaches, business coaches, leadership coaches, strategic coaches, career coaches, health and wellness coaches, personal training coaches, athletic coaches. They all have a common purpose – to accelerate change and improve performance.
A business coach is there to guide the business owner in running a business – to help recalibrate the business from where it is now to where the business owner wants it to go. A business coach helps you prioritize and focus on where you are going (CLARITY) and stay on task (ACCOUNTABILITY).
Clarity – Business owners are often immersed in the day to day operations of a business and lose sight of the vision they set or need to recalibrate based on what is happening in the marketplace. The Business Coach is there to help the leader remove blinders, climb the next hill, and renew and revive the value of the business and its brands. A key ingredient for an effective business coach is helping to bring clarity to the vision of the organization and the strategic imperatives that should be pursued.
Accountability – Owning a business is full of good intentions, however, it is so easy to feel like you are a hamster forever spinning on a wheel and losing sight of what has to be done. A business coach helps the owner set goals aligned with the vision, stay on track with the prioritized set of strategies and action plans and navigate the challenges that surface along the way.
Susan K Spaulding is a Mentor, Coach, Consultant, and Author.
Susan works with businesses and leaders to take inventory, uncover the possibilities and navigate a path forward.