Focus Groups Still Work

Focus Group

As a recovering market researcher, I recently had the opportunity to moderate a series of in-person discussion groups. I was reminded immediately of the beauty and effectiveness of open and honest feedback in the middle of the development process. From my experience, underlying motivators, gaining insight, and building it into your business is how you compete in the marketplace.

The reality is that focus groups still work.

The discovery process is always something I have loved. When you listen and learn, you will be amazed at how a simple overlooked detail is revealed or how the customer’s relationship with a product, and what they value, is different than what you promoted.

There is nothing quite like seeing and hearing the passion someone has about a person, brand, or topic of interest. If you remember to dig deep by asking probing questions, you’ll find what is behind a person’s first, second, and third reaction – the underlying motivators I mentioned earlier.

There are so many ways to hear from people and the key is being a good listener. When you listen and learn, you will:

  1. Know how to recalibrate your business
  2. Create a stronger customer experience
  3. Glean how to acquire and retain customers
  4. Uncover new product opportunities
  5. Engage your workforce in reaching your goals

If you don’t have experience with focus groups, let me know. I can point you in the right direction. Trust me, you won’t regret it!

Susan K Spaulding is an Author, Facilitator, Researcher, Strategist, Consultant, and Coach.

I work with businesses and leaders to take inventory, uncover the possibilities and navigate a path forward.