Writing Your Story with Purpose

Do you have an idea, a story you want to tell, but you’re not quite sure where you want it to go? Do you have an idea that won’t go away to the point that it feels like there are disconnected bits and pieces floating around in your head? If that describes you, the first step toward putting your thoughts down on paper is answering two important questions:

  1. Write down what you like about the idea of telling your story?
  2. Write down what is holding you back?

Write down your answers to those questions and keep them handy.

Throughout my career in marketing and communications, one of the many things that my experience taught me was that a communications brief can serve as a guide for directing what I want to say. It can help you focus your story.

Here are 6 questions to help you write a purposeful story.

  1. People – Think about your audience. Who will be the reader of your story?
  2. Premise – Think about your point-of-view. What is the goal of writing your story?
  3. Point of Uniqueness – What makes this story different from others?
  4. Purpose – Decide what kind of steps you want the reader to take. What do you want the reader to think? What do you want the reader to do?
  5. Passion – What do you want the reader to feel?
  6. Personality – Is there a part of your personality you want people to see? What tone do you want to convey?

This process will take some thought, but it’s essential if you’re story is going to be purposeful. Take the time to answer each question before you begin to put down your ideas on paper.

Now that you have a guide to your story, you can take a crack at outlining the story.

Good writing!

Susan K Spaulding is an Author, Facilitator, Researcher, Strategist, Consultant, and Coach.

I work with businesses and leaders to take inventory, uncover the possibilities and navigate a path forward.

Storytelling is fundamental to learning, teaching, connecting and inspiring.

susan@susankspaulding.com
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